In 2007 Paul Spiegelman astonished the corporate world with Why is Everyone Smiling? The Secret Behind Passion, Productivity, and Profit, a book about the rewards that come from developing a corporate culture that builds employee loyalty.
Smile Guide is that concept’s proof of value. From recruiting and branding to leadership and communication, Spiegelman addresses each aspect of successfully establishing and maintaining a personalized, beneficial, and efficient company culture. As the CEO of the perpetually successful Beryl Companies, Spiegelman’s Smile Guide—a collection of essays by Beryl employees— vividly demonstrates how a company’s refreshingly welcoming culture can encourage and inspire staff members to deliver success to their employer because they actually want to.
